Advertising (AD) is the most effective form of tool possession in Marketing Advertising. The purpose of this form is to send customers the messages that businesses want to convey. The messages here is simply that the differentiated values of the product or services are repeated with high frequency in the media (Television, newspapers, magazines, radio, billboard, internet…) to attract the attention of consumers, thereby motivating them to buy products or services

Traditional advertising is a form of advertising that uses traditional means such as outdoor advertising, telephone marketing, newspapers, magazines, email,… Traditional advertising is the essence of modern marketing great today.